CASE STUDIES
OASIS
AMY WINEHOUSE
VISION EXPRESS
HARRY POTTER
DVD RELEASE OF HARRY POTTER
AMY WINEHOUSE
Relatively unknown at the time, we were tasked with taking Amy Winehouse to a mainstream Online audience
We achieved this through a series of very high profile features using exclusive content to create standout:
Napster Session (one track recorded was actually used as a b-side for a later single)
High profile interviews:
- The Guardian
- MSN - video interview
- Channel 4 TV - homepage
- NME.com
- The Sun Podcast - exclusive lounge session
- Tiscali - Recorded a live session - featured on music homepage
The album went on to become the biggest selling album of 2007